Proposal for a New Marketing Campaign

Our company, Acme Marketing, is proposing a new marketing campaign for your company, XYZ Corporation. The goal of this campaign is to increase brand awareness and generate leads.

Problem Statement:

XYZ Corporation is a leading provider of widgets, but its brand awareness is relatively low. In the past year, XYZ has seen a decline in sales, and it is believed that this is due to a lack of brand awareness.

Proposed Solution:

Our proposed marketing campaign will focus on increasing brand awareness and generating leads. The campaign will include a variety of elements, including:

  • A new website with a more user-friendly design
  • A social media campaign
  • A direct mail campaign
  • A public relations campaign


Acme Marketing has a proven track record of success in developing and executing successful marketing campaigns. We have worked with a variety of clients in a variety of industries, and we have a deep understanding of what it takes to create effective marketing campaigns.


The cost of the proposed marketing campaign is $100,000. This includes the cost of developing the website, creating the social media content, designing the direct mail campaign, and executing the public relations campaign.


We believe that our proposed marketing campaign will be a valuable asset to XYZ Corporation. The campaign will help to increase brand awareness and generate leads, which will lead to increased sales.

We would be happy to discuss this proposal with you in more detail. Please contact us at [email protected] or 1-800-555-1212.

Thank you for your time and consideration.

Table of Contents:

  1. Title Page
  2. Introduction
  3. Problem Statement
  4. Proposed Solution
  5. Qualifications
  6. Pricing
  7. Conclusion
  8. Contact Information

This is just a sample business proposal. The specific content of your proposal will vary depending on the specific needs of your client. However, this sample proposal should give you a good starting point for writing your own proposal.

Here are some tips for writing a business proposal:

  • Be clear and concise.
  • Tailor your proposal to the specific needs of your client.
  • Highlight your qualifications and experience.
  • Be realistic about your pricing.
  • Proofread your proposal carefully before submitting it.

A well-written business proposal can be a valuable tool for closing deals. By following these tips, you can increase your chances of success.