How to Sell or Buy a Business with the Help of a Business Broker

A business broker / is an individual or company that assists in the purchase and sale of small, main street businesses. Business brokers typically have experience in a particular industry or market, and they can help sellers and buyers find each other, negotiate a price, and complete the transaction.

What do business brokers do?

Business brokers typically perform the following tasks:

  • Market the business to potential buyers. Business brokers will create a listing for the business and market it to potential buyers through a variety of channels, such as online listings, networking, and cold calling.
  • Screen potential buyers. Business brokers will screen potential buyers to make sure they are qualified to purchase the business. This includes checking their financial resources, experience, and business goals.
  • Negotiate the sale price. Business brokers will negotiate the sale price of the business between the seller and the buyer. They will also help the parties reach an agreement on the terms of the sale.
  • Close the transaction. Business brokers will help the parties close the transaction, which includes preparing and executing the necessary paperwork.

What are the benefits of using a business broker?

There are several / benefits to using a business broker when selling or buying a business. First, business brokers have the experience and expertise to help you navigate the complex process of buying or selling a business. They can help you set a fair price, market the business to potential buyers, negotiate the terms of the sale, and close the transaction. Second, business brokers have a network of potential buyers, which can help you sell your business more quickly and for a better price. Third, business brokers can help you avoid legal and financial problems. They can review the purchase agreement and other documents to make sure they are fair and protect your interests.

How to choose a business broker

When choosing a business broker, there are a few things to keep in mind:

  • Experience. Make sure the business broker you choose has experience in the industry or market your business is in.
  • Reputation. Check the business broker’s reputation with the Better Business Bureau and other online resources.
  • Fees. Business brokers typically charge a commission on the sale price of the business. Make sure you understand the fees before you hire a business broker.


Business brokers can be a helpful resource for both buyers and sellers of small businesses. If you are considering buying or selling a business, it is a good idea to get in touch with a business broker to discuss your options.