Whether you’re re-launching a product, starting a business, or strategizing a new digital marketing plan for next year, understanding the fundamentals of digital marketing is essential to your success.
For marketers at small businesses, solo-marketers or those businesslane for a large corporate team, digital marketing tactics will help your organization get found online by the right people to attract, convert, close and delight with your products and services.
So What Exactly is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets – digital advertising, email marketing, online brochures, and beyond – there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.
Here’s a quick rundown of some of the most common assets and tactics:
Assets
Blog posts
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)common assets and tactics:
eBooks and whitepapers
Interactive tools